BORN TO EMPOWER

Meet Pritika Swarup

Founder of Prakti Beauty. She’s part of a new generation of women who are redefining their place in the world by living fearlessly.

BORN TO EMPOWER

Meet Pritika Swarup

Founder of Prakti Beauty. She’s part of a new generation of women who are redefining their place in the world by living fearlessly.

Pure, Rare, Enduring

Highly regarded as one of the rarest and most beautiful precious metals on Earth, platinum offers a unique enduring radiance and timeless aesthetic that is truly born from the stars.

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