Born Leaders

Meet six extraordinary women. All born to lead. Each with their own story to tell.

Born to create and explore. To uplift and inspire. To speak up and journey far. Each of these women is as unique and multi-faceted as the jewelry they choose to wear. They’re showing the world what they were born to do.

Join us as we explore the many facets of these Born Leaders.

Mélanie Masarin

Born To Create

Meet Mélanie Masarin, artist and founder of Ghia, a non-alcoholic aperitif brand created to shake things up and change how we think about drinking.

Pritika Swarup

Born to Empower

Meet Pritika Swarup, founder of the ayurvedic skincare brand Prakti Beauty and an ambassador for all that’s good—good for your soul, good for your body, and good for humanity.

Shannon Carleton

Born to Adventure

Meet Shannon Carleton. Sea captain, yacht owner, and entrepreneur. She defies stereotypes by taking the helm in pearls and red lipstick to deliver a luxury sailing experience like no other.

Rajni Jacques

Born to Inspire

Meet Rajni Jacques. Fashion director, creative director, and public speaker. She believes in creating beauty that gives back to the community. She’s the Global Head of Fashion & Beauty at Snapchat and founder of Building Black Bed Stuy.

Soledad O'Brien

Born to Shine

Meet Soledad O’Brien, a journalist, documentarian and entrepreneur who shines the light on people whose stories don’t often get told, but who deserve to be heard.

Winter BreeAnne

Born to Spark Change

Winter BreeAnne is an impact architect, entrepreneur, producer, and student at Howard University. She is on a mission to make a difference and inspire others to do the same.

Born Storytellers

Meet the inspiring women who brought our campaign to life at Pier 59 Studios in New York.

For us, this campaign is more than just a campaign. It’s about inspiring women to become who they were born to be. We were lucky to work with two of the industry’s most inspirational and impactful visual artists, Cass Bird and Tatijana Shoan. Just like our platinum is born in the stars and crafted by the finest jewelry makers in Japan, these two creatives were born to tell stories and to shine a light on the inner beauty and relentless drive of women who are born to lead.

BORN LEADERS

Photograph by Cass Bird

One photographer was born to capture the spirit of this campaign.

Cass Bird’s sensitive portrayals of artists, actors, and musicians have challenged and expanded the ideals of femininity, masculinity, and beauty. Known for her compelling depiction of lives that resist the strictures of societal norms, her projects span the art, fashion, and commercial worlds. Her photographs are included in the collections of The Brooklyn Museum, Philadelphia Museum of Art and The Smithsonian’s National Portrait Gallery. 

Her fresh, spontaneous style has made her a sought-after photographer for top fashion magazines, like American and French Vogue, T Magazine and The Wall Street Journal Magazine, to name just a few. Her advertising clients include Dior, Estée Lauder, Ralph Lauren and Revlon among many others.

One photographer was born to capture the spirit of this campaign.

Photograph by Cass Bird

PLATINUM BORN

BORN LEADERS

Tatijana Shoan

One creative director was born to bring our vision to life.

Award-winning photographer and creative director Tatijana Shoan is known for her dynamic photographs of high-profile subjects and her ability to produce creative collaborations with celebrity subjects, luxury brands, and celebrated fine artists.

She is also the founder, editor-in-chief, and creative director of the independent American legacy publication AS IF Magazine. A former fashion model, she has over 20 years of experience in the fashion and entertainment industry and has earned over 15 platinum, gold, and silver awards for photography excellence.

Tatijana Shoan expertly captured behind-the-scenes moments and supplementary images for the campaign, enhancing the narrative alongside Cass Bird's primary advertising photographs.