Why Platinum - Platinum Jewelry

Why Platinum?

Platinum Born is reimagining fine jewelry with the world’s rarest and most precious metal, platinum.

Platinum necklaces

Why Platinum?

Platinum epitomizes luxury, quality, authenticity, and durability. These qualities make platinum the ideal choice for fine jewelry for the modern woman.


This precious metal is found in only a few known places in the world, including South Africa, Russia and North America. It is believed that nearly 2 billion years ago, meteorites containing platinum crashed into the Earth, burying its treasure deep beneath the planet’s surface. However, it wasn’t until the 18th century that platinum was declared a precious metal, and deemed the “only metal fit for kings” by King Louis XVI. With its rich history and celestial rarity, adorning yourself in platinum jewelry is like wearing the stars.


Platinum is a naturally white metal that requires no additional plating unlike white gold. Its purity also ensures that the jewelry is hypoallergenic and safe for all to wear. The quality of platinum is unmatched- jewelry made from platinum will not wear away like other metals. As one of the strongest and longest-lasting natural materials on the planet, platinum jewelry will withstand everyday wear with ease.


The modern woman is resilient, genuine, and multifaceted- just like platinum. Platinum Born pieces shift and transform to adjust to any outfit or lifestyle while maintaining a stunning luminous style. No matter how it’s worn, you can count on platinum to endure with grace and style.

Impeccable Craftsmanship

Crafted with care and precision for many years of wear.


Long beaded platinum necklace


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Three tiered platinum beaded necklace


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